Warriors for the dispossessed?

The Guardian reports:

The Conservatives will only win the general election if they can show the electorate that they are the “warriors for the dispossessed”, Michael Gove has said.

In a sign that Downing Street is concerned by poll findings, which consistently show the party is still a tainted brand, Gove said Tories need to show voters what is in their hearts before they can hope to engage their heads.

Speaking at the launch of the Good Right group, the Tory chief whip said: “Only if we remind people of our commitment to social justice, demonstrate our belief in equality of opportunity and affirm that we are warriors for the dispossessed will we be able to win arguments, and elections, and then be in a position genuinely to help the vulnerable and the voiceless. People need to know what’s in our hearts before they are prepared to consider our arguments in their heads.”

Sure, and Jeremy Clarkson is a caring sensitive soul who abhors publicity ...