Maybe, maybe not? A marginal decision. The BBC reports:

An advert featuring a female tennis player holding a Tunnock's Tea Cake at the top of her thigh has been banned.
The Tea Cake, in place of a tennis ball, was visible with the player's skirt raised at the hip along with the text "Where do you keep yours?" and "Serve up a treat".
One person complained that the ad was sexist and objectified women.
The Advertising Standards Authority upheld the complaint because of its likelihood to cause serious offence.
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