29 September 2005

The semiotics of ties

Mary Ann Sieghart in The Times comments on the significance of what they wear round their necks:
"The subliminal message of the conference set was quite clear from the moment you entered the hall. New Labour is real Labour. The only colour was red: bright scarlet, suffusing the stage like a bordello. No messing around with purple or lime green, as in previous years. This was the real thing.
Then we had the symbolism of the ties. Brown always used to wear a bright red tie, just to show that he was more Labour than Blair, who usually settled for something suitably imperial, such as purple. This year, though, Brown wanted to make the point that he had moved back to the centre, and so wore a pink tie, while Blair had to prove that he shared Labour’s core values. So his was a very dark pink, verging on red.
Before he made his speech, the Prime Minister was overheard saying to a friend: “My tie’s darker pink than Gordon’s!” Ner-ner-nah-ner-ner . . . "

There's a PhD in this for some bright young politics student.

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