Naughty boys

Do you suppose that SSE gives a hoot about being fined £10.5 million by Ofgem for prolonged and extensive mis-selling?  This is a company with a turnover last year of over £30 billion.  A fine of £100 million might have hurt them a little; a fine of £1 billion might have made them think more carefully before misbehaving in future.  A fine of £10.5 million - that's petty cash.