What is the world coming to? (part 137)

From The Observer (here):

After closing for its annual maintenance period in early January, the London Eye, one of the most recognisable landmarks in the world, reopened this weekend as the Coca-Cola London Eye. The new name is a result of a sponsorship deal that was signed last September. It means that each pod of the Eye now has Coca-Cola branding inside, that staff wear red tops with Coca-Cola stamped on the back, security staff wear Coca-Cola beanie hats, all the cafes in the ticket office are branded with large Coca-Cola posters, and the wheel no longer shines blue at night, but a vivid, Coca-Cola red.