"David Cameron has won. I do not mean the Conservative leadership contest, but a strange little ritual that politicians play about this time every year (although it gets earlier and earlier). On Tuesday afternoon he appeared in the House of Commons debate on education wearing a Remembrance Day poppy in his lapel.
Nothing extraordinary about that, you might think, except that he was the only one on the Tory front bench to do so. In fact, it appeared he was the only politician in the whole chamber to wear the poppy. I make no judgment on this — Remembrance Day was two and a half weeks off at the time, but the ridiculous spectacle is to follow. Watch as Cameron’s rival, David Davis, rushes to pin his on so as not to seem the less respectful, and then their Labour opponents, and within days few politicians will dare be seen without one. All in a good cause, but it seems a shame that this personal gesture has been overcome by the demands of political PR."
Politicians will end up wearing poppies in September. Something similar has happened at Tesco which has been displaying its Christmas stock since early October.