No accounting for taste

The Shetlands joins the Balearics as a "must-visit" destination, according to The Telegraph (here):

"With 269 days of rain a year, average temperatures only a touch above freezing and force four winds even in summer, a holiday in Shetland is a long way from a traditional sun, sea and sangria break.
But Britain's most northerly archipelago is benefiting from a growing passion for colder travel destinations.
The first direct scheduled flight from London is starting this summer and the twice-weekly service is already close to selling out for its three-month trial. The service has now been extended until the end of October and Atlantic Airways is considering making it year round.
The Atlantic Airways service will take 2,000 people to the Shetland Isles in June, July and August, a 20 per cent increase on normal visitor numbers for those eight weeks.
The Shetland Isles are closer to the Arctic Circle than to London, are on the same latitude as the southern tip of Greenland, and include more than 100 islands, only 15 of them inhabited."

Not altogether sure that Lerwick will qualify as the new Magaluf but there are worse places to visit.