Shirts used to be jerseys. Then they promised to keep you hot or cool, or efficiently dispel your sweat. Now IonX, developed over three years by New Zealand-based kitmaker Canterbury, claims to deliver "ionic" energy to the body through a negatively charged electromagnetic field.
Eh? You may think it's easy to sell shirts to large men suggestible enough to bury their heads in each others' thighs for 80 minutes, but the manufacturers claim to have created a fabric coated in a liquid wash that when placed against the skin creates a negative charge of ions.
And here:
The survey group - divided equally between men and women - overwhelmingly expects to watch, and enjoy, some of the tournament. Sex is much involved, with just over half the women respondents (52%) saying they will tune in solely to catch a glimpse of Johnny Wilkinson.
Confusion about rugby terminology may also help in this respect, with 10% of the survey thinking that a hooker - the central member of the scrum front row - is a woman who sleeps with rugby players.
The largely matey nature of the physical violence in the sport also appeals; half the respondents thought the term "blood bin" was slang for the whole pitch and 22% guessed it was the place where players met for a post-match drink.
No comments:
Post a Comment