All for television

I suppose that it might be better than deep-fried mars bars. The Guardian reports:

Ramsay went "sky fishing" for the puffins using a large net to "fish" the birds out of the sky. He caught six, four of which were killed. Their necks were broken and they were skinned, with their hearts taken out to eat.
"Ofcom acknowledges that in this country some members of the public may consider that the capture of puffins for human consumption is unacceptable and consequently distressing," said the regulator.
"However, the sequence featuring Gordon Ramsay occurred in Iceland where it is not a protected species, where it comprises a popular part of the national diet and, as the programme informed viewers, is 'a traditional food that has been hunted for centuries'.
"In addition, Ofcom noted that the birds were caught and killed in what appeared to be a fast and humane way with minimal suffering.

Well that's all right then.

Except if you're a puffin ...