So in a media world where the lines between editorial and advertising have never been harder to detect, how many more bloggers out there are working for a hidden paymaster?
It has recently been brought to my attention how easy it is for public relations firms to round up whole battalions of lifestyle bloggers with no apparent experience in professional journalism and feed them video clips, which appear like harmless fun, but have a deeper political significance. The amateur bloggers are encouraged to share the material with other like-minded blogs and offered free "press trips", unaware that their presence may have a political purpose.
Fashion blogs are offered giveaways for readers in return for using agreed copy. Numerous websites encourage bloggers to make money by composing (presumably favourable) product reviews.
I can only assure you that this blogger has never been offered any inducements; the opinions expressed here are unaffected by monetary or other external considerations. Buy, hey, if anyone out there is offering ...
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