If you're rich and stupid, you might be interested in this:
The department store, Selfridges, is set to launch on the high street Britain's first range of 'control pants' for men.
The collection, by Equmen, promises to deliver a pert posterior and do for men's bums what brands such as Spanx have done for female thighs.
The range of 'power pants' comprises briefs, at £35, and leg-hugging trunks (colloquially referred to as 'meggings' - the macho form of leggings), £37, which feature Equmen's revolutionary 'Helix-Mapping compression technology', to improve lightweight posture and provide support 'down under', in addition to lifting and smoothing "in all the right places", to quote the press release.
Me, I'll stick to my standard boxers. And if my posterior is not pert enough, then too bad. Sorry, girls.