Mmm... Those irritating young ladies in the Halifax adverts. I could cheerfully wring their necks (metaphorically at least).
My bank sent me a letter this morning. Apparently the reward period on my ISA direct reward account comes to an end next month, whereupon the scarcely princely 2.5% rate of interest will revert to 0.5%. They advise me, however, that if I open a new ISA direct reward account and transfer my ISA pennies to it I will receive (at least for twelve months) the marginally more princely 3.0% rate of interest.
I mean, what is the point? This is just stupid. Have they nothing better to do than bugger about switching my money from one account to another? Why not establish a decent interest rate ISA account and stick with it?