If they are unbranded, how can we tell our Rothmans from our Bensons? And if it only applies to England, where does that leave the rest of the UK? Will the ciggie companies maintain the attractive (?) packaging for Scotland, Wales and Northern Ireland?
The Government is today expected to unveil proposals that will force tobacco companies to sell cigarettes in plain, unbranded packaging.
Under the guidelines, packets will lose their logos, graphics and distinctive colours, leaving health warnings as the most noticeable marking.
The move, which is designed to drive down smoking rates, will make England the first country in Europe to have plain packaging.