Compare and contrast...

Here are the opening sentences of three articles on the same subject by different newspapers.

First, The Guardian (here):

"Johnston Press ... painted a bleak outlook for advertising revenue yesterday as it reported a 2.9% fall in profits. Pre-tax profits for the half-year to June 30 dipped to £79.8m from £82.2m a year ago. Like-for-like advertising revenues fell 8.8%. Its chief executive, Tim Bowdler, said the second half had started as the first half had finished, with "no discernable improvement in advertising revenues".

The Herald (here):

"Johnston Press ... yesterday said it was experiencing the worst slump in newspaper advertising revenues in 15 years as it reported a near-3% fall in first-half profit. The group reported an 8.8% fall in like-for-like advertising revenues, and warned it did not anticipate an early recovery. The company's pre-tax profits for the first six months came in at £79.8m, down from £82.2m for the same period last year."

and The Scotsman (here):

"JOHNSTON Press saw a 5 per cent rise in its share price yesterday after revealing a robust performance on profit margins, and an 18 per cent rise in revenues to £312.2 million."

No prizes for guessing which newspaper is owned by Johnston Press.