I suppose that it's a bit of a weak answer to strong drink.
Sure, a minimum price per unit might have an impact but that depends upon what the minimum price will be. Meanwhile there will be no blanket ban of off-sales to those of less than 21 years, with decisons devolved to the wisdom (!) of local licensing boards and chief constables. Add in a rather ill-defined ban on cut-price offers and loss leaders, unspecified reductions in displays and marketing in off-licences and further consultations on social responsibility fees "for some retailers".
And this took them all those months? Overall, it's a bit thin, but hey I'll drink to that.