It was the Always Look On the Bright Side of Life speech. The economy may be crucified, choking to death in the burning heat, but David Cameronhas a message for us: "When you're chewing on life's gristle, don't grumble, give a whistle!" (Not the words he used, but what he meant.) We know that all politicians believe you have to be an optimist to win votes, but this was crazy. The worst things were, the more hopeful we should be. He for one was fed up with "can't-do sogginess". It was time for us all to stop sitting down and to start standing up.
As well as standing up, we have to be marching forward. We face a time of challenge, but that only makes it a time of opportunity! We should dry ourselves off, get on our feet and stride forward. (Have you ever tried striding backwards? It's impossible. You'll be arse over tip in moments.)
He marched forward on to the lectern with the possessive insouciance of a hoodie swaggering on to his sink estate. He's stopped doing the speech without notes, and had it up on two tele-prompters, one left and one right, so it looked as if he was umpiring a match at Wimbledon. (I can't have been the only member of the audience tempted to walk up – sorry, stride – and yell: "You cannot be serious!")
It was rough luck that the latest figures showed the economy was in an even worse state than we thought. How did he deal with it? He completely ignored it. ("If life seems jolly rotten, there's something you've forgotten.")