"Zero. It may sound an implausible size for women to aspire to while squeezing into the latest fashions. No longer. The era of battling to claim that you are a size 8 rather than a 10 is so last year. Britain's high streets are downsizing at an unprecedented rate in a bid to make women feel good about themselves. A burgeoning number of British stores are clamouring to provide clothes in a stupefying US size 0 - a British 4.
And when US brand Abercrombie & Fitch pitch up in the UK later this year, skinny women will be able to snap up a pair of their favourite size 00 clothes - that's a British size 2.
The retailer TopShop has already started stocking size noughts in branches across the country, following in the footsteps of American chain Gap.
London's fashionable department store Harvey Nichols has bought in a range of designer labels in a zero, the French women's clothes shop Morgan now does a taille 0 and Australia's Wheels & Doll Baby is selling skin-tight dresses for the 0 frame in stores here."
This is advertising hype. Men (well this man at least) do not want to sleep with women that are so skinny.
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