"The new, faster-paced lifestyle of the Irish has led Guinness to experiment with a new reduced-strength pint of its famous stout.
The company promises that the new tipple, called Guinness Mid-Strength, is identical in every way to traditional Guinness, except that its alcohol content is significantly lower - 2.8 per cent rather than the regular 4.2 per cent.
The brewery says it is a new Guinness for a new age in which Irish men want to drink but also want to keep their wits about them for more hectic and exacting lifestyles."
This is as bad as diet irn-bru.
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