I grow increasingly tired of fatuous Cameronian interventions which amount to little more than headline-grabbing in an attempt to look busy during the holidays.
Mr Cameron is absolutely right that Britain punches below its weight in attracting overseas visitors, but that is largely because governments have never taken this invisible export seriously; we do not even have a ministry with "tourism" in the title.
Furthermore the UK imposes tough visa rules on the nations with the fastest-growing, travel-hungry middle classes, including Russia, India and China.
Add in the imminent rise in VAT, which will make us more expensive, and an air passenger duty structure that appears designed to export stopover traffic to Amsterdam, Paris or Dubai, and the multi-billion-pound tourism deficit looks here to stay.
13 August 2010
All talk and no trousers
See that Mr Cameron pontificating about tourism? His words are at variance with his policies. Simon Calder of The Indie explains why: