There is among senior ministers a growing concern that the relentless talk of cuts, cuts, cuts is beginning to sound a bit like a stuck record - and that there is a pressing need to move the government's political agenda on to another track.
The fear is that the public will begin to think that all this coalition is interested in is hacking back public services and that the future is dark and bleak.
Is the Coalition interested in anything other than cuts? Maybe education, but that seems to have fallen away when Gove got his lists wrong and few schools signed up to become academies. Whereas cuts are what floats coalition ministers' boat and what tickles their erogenous zones. Indeed, all the signs are that Slasher Osborne and his crew are drooling over the prospect.
Is the future dark and bleak? You bet. Unless, of course, you are a banker or a tycoon.