18 November 2015

Ad blocking

Do you use an ad.blocker?  I do.  CityAM reports:
Increased use of consumers using ad-blocking software is posing a serious threat to brands and publishers and creative agencies.
Self-playing videos and pop-up ads have given the medium a bad name among consumers, and one in five (20 per cent) of us uses the software – up about five percentage points from earlier in the year. This figure increases to 40 per cent among 18-24 year olds.
YouGov research shows that people want to shut out adverts for two broad reasons. First, they find online ads “annoying” (80 per cent). Second, because they often make using the device harder and that ad-blocking reduces visual clutter and speeds up browsing.
The advertising agencies have only themselves to blame - for going over the top with a plague of useless ads.

I use AdBlock which is free (google it if you're interested) and it has made an enormous difference to my browsing.

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