One might have expected the national football associations to be less
communautaire.
The Guardian reports:
German discount chain Lidl has been appointed official supermarket of the England football team.
From Tuesday, the Neckarsulm-based grocer will be the official supplier of water, fish, fruit and vegetables for Roy Hodgson’s boys under a multimillion-pound three-year deal with the Football Association. It will also be official supplier of fish, fruit and vegetables for Scotland and Wales after signing similar deals with their equivalent footballing bodies.
Do you suppose that the German FA would even have considered getting into bed with Sainsbury's or Tesco?
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