05 February 2007

Hey, remember that you don't matter...

Readers of The Sunday Times, at least of its online version, may have noted that for the past two weeks the Ecosse section has been missing. David Farrar had the wit to pursue the matter and got the reply that it was because of the switch to their super-duper new website. Rather generously, I thought, David suggested that the Times management thought nobody up here would notice.

My own instinct is that nobody in Times London gives a toss whether their Scottish readers (on-line or off-line) are adequately served or not. Which does not bode well for their new daily Scottish version, due to be launched in April (see here). Old Magnus, mad Mel and Spiersie may be flogging a dead horse before it's even got to the starting gate.

To no-one's great surprise, the switch to the new website - supposed to take place yesterday - has not gone terribly well. The new site (here) crashed this morning and, at the time of writing (3.30pm), has yet to recover.

I sometimes wonder how these guys explain their incompetence to their advertisers...

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