It has been the favourite tipple of Glaswegians for more than a century. Now Tennent’s lager is poised to be the toast of Beijing.
The Clydeside brewery has struck a deal to distribute drinks in China as it seeks to capitalise on a growing thirst for beer in the world’s second-largest economy. Sales were given a boost in November when David Cameron and President Xi were pictured enjoying a pint of Greene King IPA in an English pub.
Annual consumption of beer in China is forecast to reach about 61 billion litres this year, almost 60 litres per person. C&C, the Dublin drinks group that owns Tennent’s, has agreed a distribution deal with Vandergeeten, a long-established importer of beer into China, which has a portfolio including Leffe, Hoegaarden and Boddingtons.